Users frequently add items to their cart but do not complete the purchase

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Example for an online store
Situation :
Touchpoint analysis : Product page, “Add to cart” button, shopping cart, checkout form.
Importance rating : Most users abandon their cart without completing their purchase.
Resource Allocation : Increased focus on improving the checkout page and adding a shipping calculator.
Solutions : Develop a more user-friendly interface for placing malta email list an order, add tips about delivery and possible discounts.
Result : Conversion at the checkout stage increased by 15%.
Example for a services website
Situation : There are not enough requests on the services page.

Analysis of contact points : Services page, application form, “Call” or “Write” buttons, chat with a consultant.
Importance rating : The application form has a high user churn rate and the chat does not get the attention it deserves.
Resource allocation : Increased efforts to improve the application form, simplify it and increase visibility. Increased attention to the chat with the consultant, adding a quick response option.
Solutions : Simplify the form, remove unnecessary fields. Redistribute attention to faster communication channels (chat, online consultant).
Result : The number of requests increased by 20%. Users began to contact us more often via chat, which also increased loyalty and trust.