Why is understanding User Journey important for online marketers and business website owners?

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Understanding customer needs . Building and analyzing the user journey helps identify what users are looking for, what obstacles they encounter, and how they can be eliminated. Helps tailor content and offers to specific customer needs. Identifies pain points and helps eliminate obstacles on the user’s path to the goal.
User pain points are problems, difficulties, or inconveniences that people encounter when trying to achieve their goals. For example:

The site takes a long time to load.
Complex navigation or ordering.
Lack of information about the product, terms of payment, delivery, warranty.
High price with no explanation of value.
Improving user experience (UX) . Optimizing each step helps make lithuania email list the interaction process convenient and enjoyable, which increases the likelihood of achieving the target conversion.
Developing an effective marketing strategy . Allows you to divide users into groups with different needs and interests. Helps create more relevant advertising for each segment and content that answers users' questions and directs them to the target action.
Increased conversion . A clear and well-thought-out user journey minimizes distractions, which increases the likelihood of completing targeted actions.
Building loyalty : By taking into account the customer's experience after purchase, long-term relationships can be built, which increases repeat sales and referrals.