Defining Segmentation Goals

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Defining segmentation goals is the first and key step that determines why and how a business will divide customers into groups. Understanding the goals allows you to choose the appropriate segmentation criteria and achieve the maximum effect from its application.

Why is it important to define segmentation goals?

Direction: Helps you focus on solving specific problems rather than collecting data “for the sake of data”.
Resource Saving: Reduces time and money spent analyzing unnecessary information.
Planning: Allows you to determine in advance what jamaica email list actions will be taken for each group of customers.
Main objectives of customer segmentation

Increase sales . Identify your most profitable customers to focus your efforts. Personalize offers to increase conversion.
Increase customer loyalty . Develop loyalty programs to retain key segments. Identify customer needs to improve their experience.
Optimization of marketing expenses . Focus on groups that are most sensitive to advertising. Reduction of costs by eliminating ineffective channels.
Improving customer service . Adapting services to the needs of specific groups. Developing personalized solutions to increase satisfaction.
An approach to defining segmentation goals

Analyze the current state of the business . What customers does the company have? What problems or opportunities does it see?
Identifying the tasks that need to be solved . Increasing sales? Retaining customers? Optimizing costs?