Expertise demonstrated on a website means that the author is so familiar with the topic presented and that he can estimate the user's intention so well that he provides the visitor with exactly the content that he expects.
This means that the author uses exactly the terminology that is appropriate to the topic and that an attentive reader with a little background knowledge would expect.
Tables, lists and images are used when appropriate for the topic and the visitor’s expectations.
The search engine works out the necessary vocabulary and depth switzerland phone number data by observing how relevant documents for a search phrase or topic perform in terms of user behavior in the search results. Documents that have better user signals must have something that the other documents don't have or have too much of. The search engine therefore recognizes similarities between well-performing content on a topic and the differences to less well-performing content.
The Baidu SERPs for individual search terms change daily much more intensively than one is used to from Google.
Image: Rankings of a website with sometimes strong fluctuations. The most noticeable fluctuations in the top 10 are shown in red boxes. You can clearly see how Baidu sometimes carries out extreme tests. The purple line shows a keyword for which the domain may rank not only in the top 19, but in position 1 on individual days. The green and yellow lines show keywords for which the rankings are changed by individual positions within the top 10, in order to then test them again for several days.
Image: Rankings of potentially relevant pages of a website for a keyword. The website consistently holds a position 1 ranking, but the composition of the URLs that Baidu ranks in the top 10 changes on average every 5.3 days. Baidu therefore has new data every 5.3 days (depending on the number of users) to test against new constellations. The fact that Baidu currently still has a problem with selecting the right canonical URLs (despite the correctly selected target in the canonical tag - see parameter URLs) can be ignored here, as you can clearly see from the article IDs that there are definitely different contents that are thrown into the ranking race for this website.