Emojis, the colorful and expressive symbols that have become an integral part of our digital communication, have undergone a remarkable development. Originally introduced in Japan in the 1990s to simplify and emotionally enrich communication in text messages and emails, they are now a global phenomenon.
They allow users worldwide to express feelings and hungary number dataset reactions without having to use words, thus overcoming language barriers. Meanwhile, emojis also play an important role in marketing, particularly in email and social media, where they help to highlight messages and encourage interaction. Their ability to quickly convey moods and messages makes them an indispensable tool in the modern communications landscape.
In our article you will find some examples of how to use the colorful and funny smileys and emoticons in newsletters and subject lines. We also give you valuable tips that you should consider when using emojis in email marketing.
Representation – Emoji is not the same as Emoji
Different variants depending on browser, operating system, etc.
Not all emojis are the same. The representation can vary depending on the platform. Today, smileys and other characters are usually encoded using the Unicode standard UTF-8. This type of character encoding is supported by most operating systems, browsers and email clients.
Just as the same smiley may be displayed differently depending on the system, it can also happen that an emoji is available on WhatsApp, for example, but not on Twitter. If an emoji is not available in a system, a rectangle or a question mark appears instead. Depending on what you are using emojis for, you should test beforehand whether the desired icon is even available in the respective system.
Different representation of emojis
Not all smileys are the same, as you can clearly see in the direct comparison. But the basic mood remains the same.
Emojis in newsletters
Using emotions to increase the impact
Emojis are useful tools for enhancing or evoking emotions in texts. Their use in newsletters should therefore be carefully considered. Emojis that evoke positive feelings are particularly preferable. It is important that they are used appropriately in terms of content and not just to lighten the visual effect.
Not all content is suitable for the use of emojis. For negative or very serious topics, emojis can be perceived as inappropriate or even dubious. Therefore, avoid smileys in contexts such as invoices. The industry also dictates whether the use of emojis is appropriate. In conservative fields such as banking, insurance and government agencies, restraint is advised, while they are often well received in online shops or travel agencies. Uncertain about acceptance by your target group? Use A/B tests to find out whether your customers appreciate emojis in newsletters.
A particularly suitable place for emojis is the subject of a newsletter. While the newsletter itself can be designed with images and colors, the subject offers little opportunity for this. Since most subject lines are designed without emojis, this can make your newsletter stand out.
However, the same applies here: use emojis sparingly. A subject line should not be overly populated with emojis, as display problems could result in only cryptic character strings. The occasional use of emojis is sufficient; they do not have to be in every newsletter.
Be careful when running international campaigns. Check that emojis have the same meaning everywhere. While a laughing smiley is universally understood, other emojis may have culture-specific meanings.
To insert emojis into your newsletter, you can copy them from platforms such as emojipedia , emojicopy or getemoji and paste them where you want. If you experience display problems, choose a different symbol. Before finally sending, it is advisable to test the display in the preview and in different email clients ( Inbox preview ).