A simple thing, but easy to miss

[sumaiyakhatun26]

Even though it is written, many people forget that the default conjunction between interests is “or.”

So if you enter “Carp fishing” and “Natural cosmetics” in one ad set, you will not reach people who are interested in these two things at the same time.

To create such a group, you need to use the “Narrow” button.


5. Use advanced remarketing
When we take over client accounts from other agencies, the most common remarketing taiwan rcs data setting is “all people who visited the website in the last X days.”

This may be a good group (depending on the type of business you run), but it is worth testing more advanced settings that will allow you to reach, for example, people who:

spent a certain amount of time on your website,
they were on it more than once,
came from a specific traffic source such as a newsletter or a single creation.
Do such groups really work better? Yes! In the example below, you can see the results of two similar ad sets - one is classic 180-day remarketing, the other - an ad targeted at people who spent at least 30 seconds on the site. Notice the difference in the cost of purchase and the number of them!