Google Ads Automation and Campaign Effectiveness

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Our situation was different. Someone was supposed to type in Toruń apartments. We had the word Toruń apartments planned for such a keyword. We want to advertise, but we want to advertise with the ad text house for the price of an apartment.

Which meant our ads were showing less often for the lack of accuracy Google supposedly punishes. Our ads were costing more per click. So we were paying more for fewer hits to the website.

Of course, as part of this campaign, because it was not the only campaign. russia rcs data But it turned out that in terms of generating inquiries and the desire to make an appointment to see such a house and the desire to simply call the investment service office, it was the most effective campaign.

At this point, thanks to this solution, we managed to reach people outside of this particular bubble, which, by definition, was already looking for a home.

Targeting in Internet Marketing
In my book Understanding Marketing I made such a working division that de facto in marketing there are always two types of target groups. And marketing, in short, consists of convincing the unconvinced or convincing the convinced.