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DMI Insider Tip: The content you offer needs to add value. It’s liker apex usa whatsapp number a fair value exchange. For example, if you are a clothing company, people could visit a blog on top tips for dressing for a wedding. The download could be something like a guide to dressing for your shape.
9. Amplify your brand using advocates
With customers becoming less inclined to trust advertising (64% take action to avoid ads on free and ad-supported video services), advocates, or ambassadors, are a powerful way to cut through the noise and get your brand noticed.
Three t
ypes of advocates can help amplify your brand:
Influencers - Well-known celebrity influencers are out of reach for many brands, but micro-influencers or SMEs can be effective as the engagement rate is higher and is more authentic.
Loyal customers - Use customers to advocate for the brand through reviews or testimonials as they have experience with the product while employees can also be great advocates.
Referrals - Referrals are powerful as they have been recommended by someone trusted. Reward customers for referring a friend.