How to carry out crisis communication?

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A company, beyond offering its products, has an impact on society, either through the workers it employs or through its importance in the economic sector . Nothing is perfect and every business is susceptible to experiencing an unforeseen event, whether due to a failure in the production line or some other unexpected situation.

Under this premise, communication plays a relevant role and the preparation and development of a preventive crisis plan must be another duty of the entrepreneur. Therefore, today we will teach you the main keys to make your crisis communication perfect.

How to carry out crisis communication
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Assess the risks and prepare a strategy
The first thing you should do when faced with a crisis situation is to hungary number data analyse your environment accurately . Once you have done this, you should identify which situations may generate a crisis. This way, you will have identified them and you will be able to prepare different strategies based on them.

As for the strategies that can be implemented in a difficult situation for the company, there are different types: reactive, proactive, accessible and consistent. Each of them has a common objective: to preserve public confidence despite the circumstances.

Reactive strategy
It consists of communicating only when the public needs to be informed about a specific circumstance. An example of this could be when there is a change in a State law, which, although it is not the direct responsibility of the company, people ask to know how the company will act in response to said change.

Proactive strategy
It is used when a company must take the initiative in a specific situation. It tries to communicate before the public asks for it in order to have control of the situation - the company will take the initiative in the communication flows.

Accessible strategy
As the name suggests, it is about being accessible at an informative level. You have to be willing to engage in dialogue and answer all the questions that the public may have at any given time.

Consistency strategy
Used in unforeseen situations and those that are more difficult to control. When what is happening is still recent or the situation has not been fully controlled, the key is to transmit basic messages that are only unidirectional for the moment .



Transparency
This corporate positioning is especially important for crisis management . Any company that wants to achieve maximum trust with its customers must be clear about the need to be transparent. This is an aspect that must be taken into account in any communication plan, and especially in crisis communication.

However, you have to know how to manage it. The public likes friendly companies, those that admit to making mistakes and that know how to communicate this without any fear. The most important thing in all crisis communication is to inform the public at all times about what is happening.