Sales Copywriting – 3Z Technique

[sumaiyakhatun26]

Many people think that writing texts is an incredibly difficult art. But is it really? Does sales copywriting have to be complicated? What if I told you that the language of benefits is for everyone and can be learned? Today I will show you how to do it. Learn what the 3Z technique is and how to use it in your daily work on texts.

In the article you will read about:

SALES COPYWRITING – AN UNDERRATED BUSINESS TOOL
THE LANGUAGE OF BENEFITS – WHAT IS IT EVEN
SALES COPYWRITING – 3Z TECHNIQUE
1. Health
2. Profits
3. Relationships
3Z TECHNIQUE WITH EXAMPLES
EXAMPLE 1
EXAMPLE 2
3Z TECHNIQUE AND SALES COPYWRITING IN SOCIAL MEDIA
SALES COPYWRITING – AN UNDERRATED BUSINESS TOOL
Psst! Prefer to listen? This post is originally a podcast:



Writing – copywriting itself – is one of the most underrated skills.

And this is both in the marketer's arsenal and in business in general. malaysia rcs data Meanwhile, from my perspective, completely undeservedly. Whenever I conduct recruitment, one of the things I pay the most attention to is how the candidate presents himself in written form.

Why?

Because the tools we use every day to work and communicate both within the team and with clients:

Asana,
Slack,
mailbox,
the vast majority of them are based on the written word.

I therefore assume that someone who can formulate their own argument very well is also able to think very well, present their theses, argue, and so on.

And since we're on the subject of arguments:

One of the most important features or skills in the context of writing is using the language of benefits.

THE LANGUAGE OF BENEFITS – WHAT IS IT EVEN
The language of benefits is a topic around which many myths have grown. There are also many techniques that show how to write in the language of benefits and how to achieve these benefits. I also devoted a separate podcast episode to this issue .

Besides, if you follow me online, you know that the subject of writing is incredibly close to me. After all, I am the author of a bestselling book on writing "How to write so that people want to read and buy. Copywriting & Webwriting" - and we are talking about number 1 for several years in a row in the Marketing category on the Empik list - and an online course "Effective Copywriting" .

That's why I decided that today I would share with you a technique that is normally only available to my students. I will show you that writing, which many people associate with an incredibly difficult activity, doesn't have to be complicated.

And what is often considered one of the most difficult elements of writing is communicating in the language of benefits.

From my perspective, writing is a “semi-creative” activity.

What do I mean?

Well, we choose a topic or thing – for example, a service or product that we have to write about – and then, using specific techniques, we reduce these elements to a certain framework for thinking about them.

And when it comes to the language of benefits, one such mental framework that we can apply to any product, service or company is a certain technique that I call the 3W technique for my own use.