Configuration based on time on page

[sumaiyakhatun26]

In addition to the usual conversions – the usual ones – meaning the ones we care about, such as a purchase, sending a form, clicking a phone number, and so on, we can also configure our own conversions on Facebook. The so-called custom conversions .

They are usually created to distinguish individual forms on a website from each other.

Because if, for example, I have an offer form in the offer tab, but I also have it in the contact tab and under blog articles, I would like to be able to check directly on Facebook which of them is filled out more often.

When configuring the Pixel in the basic way, which is only one such event – ​​conversion – we will not do this.

However, using custom conversions with their own names, attached to individual forms laos rcs data separately, we would be able to check this.

So again, we can do custom conversion for other things as well. And the events that I recommend you do is configure for time on page .

Facebook allows you to create groups based on time spent on the site, but in a very simplified way.

That is – we can only do it to the segment that spends the most time on our page. As a custom group, it is fine, but it cannot be an optimization event. And here is the difference.

We need it for this purpose, so we can write our own code snippet or it can be done much more simply – use Google Tag Manager .

In Google Tag Manager, there is the option of configuring a so-called countdown timer, where we can set a fixed value, for example 20, 30 seconds, and only then, when someone spends that much time on the website, a separate, custom event will be triggered.

And we set the conversion from this event.

I hope this method is clear to you. The sequence looks like this:

Using Google Tag Manager we set conversions to time spent on the page . Alternatively, we can set conversions to scrolling to the bottom of the page . Some people do that too.
Then we use that custom time on page event to create a custom conversion. And then we're able to set up a campaign where the goal, our goal, is to get people to the page. But what Facebook gets is, "I want users who convert in a way that they spend at least X amount of time on the page."