When Apple struggled to sell

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3. Think in decades, not quarters. the Apple I, Markkula pushed Jobs to think big. He saw the personal computer as a thirty-year revolution that would change the way people lived and worked. This long-term vision gave Jobs the confidence to make bold, unconventional decisions.

4. Design for the Future Customer: Markkula taught Jobs that great companies don't just meet current needs, they anticipate the future. This philosophy led Apple to create products that people didn't yet know they wanted, like the iPhone and iPad.

5. Relentlessly Focus: When Jobs returned to Apple in 1997, he cut 70% indonesia rcs data of its products. It wasn't his idea, but Markkula's philosophy: "Instead of doing many things normally, do a few things exceptionally."

6. Create an empowering culture: Markkula showed Jobs how to create a corporate culture that would attract top talent. His approach? Give talented people impossible challenges and then let them do it without interference.

7. Never compromise on vision: When times were tough for Apple, investors pushed for lower prices. Markkula supported Jobs' refusal to compromise on quality and taught him that short-term profits should never trump long-term vision.