What codes are we talking about?

[sumaiyakhatun26]

This is a safe entry into online marketing for someone with no previous experience.


The first and basic one will be the Google code, the next one will be the Facebook code.
Of course, this is not the end. It is worth considering what platforms we will use and whether we intend to use advertising there at all.

Other social media channels also have their own tracking code:

LinkedIn,
Pinterest,
TikTok.
It is worth analyzing all the places where we are present in terms of communication germany rcs data or advertising and installing the appropriate codes.

I would like to add that, similarly to Google Analytics, just installing the code, i.e. uploading the basic Facebook, LinkedIn or Google pixel, is not enough.

True, this will allow us to collect information about someone visiting the site. However, we will not know whether a given person performed any actions on it. To do this, it is necessary to configure events, which is possible with each of the mentioned tools.

Events should sound familiar to you at this point, as they work similarly. However, the configuration must be done separately, as these tools do not directly exchange their data.

Using events and goals, we pass information to Google Analytics that if someone clicked the appropriate button, they, for example, signed up for a newsletter. The same is true for Facebook. We need to use the appropriate additional codes, which really only differ in name, to convey that clicking means making a purchase, sending a form, or downloading an offer template.

Fortunately, this is only done once, but thanks to this we are able to not only find out that someone has entered the site, but also check whether they are fulfilling its goals – for example, buying or downloading materials as a result of our advertising campaigns or other marketing activities. We are also able to run various campaign optimizers.