What does the value ladder consist of?

[sumaiyakhatun26]

Value ladder, or the product and service chart, consists of four elements that gradually engage the potential recipient, and at the same time, with each step, demand more and more from him.

These 4 phases are:

magnet,
main product,
activator,
maximizer.
Let's discuss this process using a service business as an example:

The easiest thing to explain is the main product or service. This is the thing that you france rcs data want to offer to your customers first and foremost and that you make the most money from. So if you're filling out a product and service chart, this is the easiest place to start.

However, it is crucial to frame your main product. That is, to define what will happen after someone uses it and to choose those products or services that will be on the lower rungs of our ladder. Therefore, they will be a magnet and an activator, respectively.

Let's discuss each of these steps.

YouTube Artur Jablonski

Lead Magnet
What is a magnet? Lead magnet is a topic that I devoted several episodes of the podcast Konkretnie o Marketingu and I strongly recommend you to read them to learn a little more about this topic.

Simply put, it is a free sample of your quality – education, materials or products – that you offer at an early stage, so that the customer can taste that quality, evaluate it and decide whether they want to engage in a further relationship with you and use your products or services.

You've probably come across various types of lead magnets many times, although you may not necessarily know that's what they're called.