Digitalization is viewed positively across the board in the German economy. 9 out of 10 companies (90 percent) see it as an opportunity, only 5 percent as a risk. At the same time, one in three (34 percent) say they have problems coping with digitalization. But only one in ten companies (10 percent) see their existence threatened by digitalization.
A year ago, the share was 12 percent, and two years ago it was 24 percent. Companies are trying to adapt their offerings as a result of digitization. Six out of 10 companies (60 percent) are bringing new products or services onto the market as a result of digitization.
A year ago, the proportion was only 53 percent, and two years ago it was only 48 percent. japan gambling data Three quarters (75 percent) are now adapting existing products or services, and one in two (49 percent) are taking products or services off the market.
Those who have embraced digitalization early on now have an advantage
The companies are also reacting to strong competitive pressure. Six out of ten companies say that competitors from the Internet and IT sector (64 percent) or from other foreign sectors (61 percent) are pushing into their market.
At the same time, around every second company (48 percent) says that competitors in their own industry who were early adopters of digitization are now ahead of them. A year ago, only 42 percent saw it that way, and two years ago, only 37 percent.
"Digitalization is developing exponentially. The longer you hesitate to digitize, the more difficult it will be to catch up with the others. That is why the rule now is not to remain in the analogue world, but to drive digitalization forward as quickly as possible," says Berg.
Only one in ten companies fears going out of business due to digitalization
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