5. Wrong design solutions
Inappropriate design at the wrong time is the last email marketing mistake and concludes our list. As you've already learned from the Adidas Boston Marathon campaign, context can give secondary meaning to wording or, in this case, design.
Airbnb's Floating World email campaign is a great example of a indian email list design solution gone wrong. The Floating World email campaign was launched right as Hurricane Harvey was devastating Texas. One of the email's subheadings was "Stay Afloat," and that's not exactly the best slogan at a time when Houston is flooding amid the deadly hurricane.
Proofread all campaigns before launching and always keep context in mind. This will help avoid sharing content or images that are offensive to your email subscribers.
, responding to bad design at the wrong time requires a well-thought-out response.
Bonus tips to avoid common marketing failures
Specific email marketing mistakes require specific answers. However, there are common principles that can help you minimize email marketing mistakes overall.
Use automation tools
As many as 91% of marketers say automation is "very important" to the overall success of their online marketing efforts. Email automation has been around for years, and it's time you started taking advantage of this technology.