Yandex Direct is a popular advertising platform, and today the only one in the RuNet that offers the opportunity to directly reach potential customers in search. As in any digital marketing, the success of your advertising campaigns largely depends on the choice of the right phrases and words.
In Yandex Direct, you will have to select both keywords and direct phrases, which can be difficult for those new to online advertising or those unfamiliar with Yandex Direct.
When it comes to choosing keywords, you need to focus on finding the phrases/queries that your target audience is asking and searching for. These are the phrases that will generate clicks and convert them into leads and sales.
To achieve this goal, you should aim for keywords that facebook data contain exact or close matches to your product or service to ensure precise targeting of your ads that will reach the right people at the right time.
Make sure to use only relevant keywords, irrelevant keywords can result in low clicks and will not benefit your campaign.
Incorrectly selected key phrases Yandex Direct - the cost of a mistake
Recently, the company sells artesian drinking water in Lyubertsy and, of course, advertises in Direct.
Yandex Direct search phrases
For example, using the following key phrases (in the table – queries):
search phrase direct
Let's take a closer look.
Queries 2 and 3 are the same query (in the table it is listed twice as a query for different ads).
Let's analyze this request in Yandex Wordstat.
Wordstat shows that this is a request from the housing and communal services topic.