A Rapidly Changing Privacy Ecosystem

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As some of the heaviest users of personal data within our firms, it is incu email marketing lists australia mbent on us marketers to ensure we have a solid understanding of data protection best practice. In particular, we need to get the basics right. In this short article, I will identify some of the key areas marketing leaders and their teams should be mindful of right now.

Pro tip: listen to Steven Roberts cover Data Protection 101 on the DMI podcast.

" Transparency is a key principle underpinning the GDPR. Marketers using AI tools that process personal data must be able to explain in clear and simple terms how this data is being used. "
- Steven Roberts
The GDPR has sparked a host of similar legislation around the globe, with new laws in countries such as China, Singapore, and South Africa.

The California Consumer Privacy Act (CCPA) is the best known of a range of local and state laws in the USA. This has contributed to a more complex international data privacy ecosystem.






In the UK, the British government is considering a revision of UK GDPR with a new data bill currently in development (as of September 2023). Businesses trading with the UK will need to monitor this development closely, particularly if it affects the adequacy decision between the EU and UK*.