I mean each startup I had was trying to solve a particular problem. I was a curious kid from the email list providers in germany get-go and was somebody that could find problems in a lot of things, but I’ll never forget one problem that I saw that this audience in particular would relate to. And that was the fact that the first company I started was called Freelance Access and it was a graphic arts placement firm. At the time, graphic artists were represented by resumés. Written words, right.
That made absolutely no sense to me. A designer should be able to show their work. Not a stack of words on an eight and a half by eleven sheet of paper. At that time back in 1992, there was a company called Tektronix that had created a dye sublimation printer that was able to print out a 11 by 17 print out of freelancer’s work. I started this company called Freelance Access and we started a Mac lab and we had no idea whether we were going to be successful.