There are so many potential things you can test

hasan018542 · Post by **hasan018542** » Wed Jan 29, 2025 6:15 am

Test everything. There's so much data being collected and analyzed, so there's no reason that you need to be making all of your changes just based on hunches. If you see something underperforming on your site, set up an A/B test or a multivariate test to gather information on what really works best for your users. Software like Google Optimize or Optimizely let you easily conduct these tests and make strong, data-driven changes to your site.

Try different ways of saying things, different colors of buttons or components, or even entire layouts completely. But just as you're doing the testing, remember to go through the five phases of testing something. One is the research phase. What can you learn from your data as it is right now? Two, the hypothesis phase, what educated ideas can you think of to potentially test? Three, the prioritization phase, what changes are going to have the biggest impact on your site and make sure you're doing those first to drive further conversions in the future.

Four, the testing phase, run and collect your data, whether it's an A/B test russia gambling data or a multivariate test, and make sure you can get some substantial evidence to make a permanent change on your site. Then five, the learning phase, what can you learn from these tests to make other further improvements in the future? Remember, the only failed test is one where you don't learn anything. Well, that's it, everybody. That is our best tips for conversion rate optimization.

Thank you for listening and I hope you all have a great day. Building a Basic Adobe Analytics Dashboard for SEO SEO Analytics | SEO Reporting The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Note: This guide was co-authored by Caitlin Boroden and Kristi Barrow. The largest players in website analytics are Adobe Analytics and Google Analytics (GA), and for many SEOs, GA is typically their first foray into the world of analytics.