The year 2020 began full of transformations in society, economy, politics and culture.
The coronavirus pandemic came in a different way from other crises and forced the world to adapt to the social, economic and cultural “new normal”.
In the current situation, the way we live has undergone a complete change and adaptation to this new reality amid the pandemic, and after it, is what creates this “new normal”.
What is the “new normal”?
The term is being used to summarize the world we are currently living in with changes in areas such as:
Work:
With the adoption of home office, many companies bitcoin data continued to operate with employees performing their duties from home during the “new normal”. Companies that are more adept at technology did not have much difficulty in adopting it. Some, however, had to rush to adapt and not disrupt the work rhythm.
Food:
The delivery market was one of the fastest growing in the world during the pandemic. However, anyone who thinks that people's diets went downhill during this period is mistaken. Due to concerns about health, the way people eat has changed and improved in this “new normal” scenario that we are experiencing.
Socialization:
It is a fact that staying at home is the best prevention method. This is where social networks and video calling apps are taking the place of bars, parties, restaurants and meetings. Through video chats, it is possible to socialize without crowding during the “new normal”.
Consumption:
As we have already mentioned here on the blog, consumer habits are always changing. In times of the “new normal”, the number of online purchases has grown by around 80%. This type of consumption has become convenient and well-regarded by users and, therefore, it is a trend that will survive the post-pandemic period.
The “new normal” consumer
Speaking of consumption, the “new normal” consumer is more connected to essential day-to-day activities. They consume products, services and content that are more focused on health, family, knowledge, information and comfort – since they are “stuck” at home.
And, despite having gotten used to and preferring to buy online, he is more discerning and careful when buying.