million rubles per year for the fall of the site's positions in search engines

[nusaiba127]

Anti-case of SEO promotion #3.
8.4


Client: International premium multidisciplinary medical center.

The company's goal is to get 200 clinic visitors per day by retaining current clients and attracting new ones through the website.

The monthly budget for SEO and contextual advertising is about 200 thousand and 500 thousand rubles, respectively.

For several years, the company ordered search turkey consumer email list engine promotion and contextual advertising services from external contractors, including a fairly well-known regional agency.

Some details about the work of the previous SEO agency:
Every month they wrote and haphazardly posted a dozen non-unique articles like: "How to get an MRI?", "Where to get an MRI?", "Where is the best place to get an MRI for a child?", "Where to get an MRI in Moscow?" and other articles on similar topics. As a result, after a few years, the site turned into a chaotic set of materials without hierarchy. The necessary section could only be found from the "Site Map".
Negative reviews about the clinic were checked monthly on certain popular sites and positive ones were posted (about 10). However, the check was conducted without a feedback monitoring system, and therefore, if the customer wanted to enter a different query formulation in the search engine, he would find new sites with negative unprocessed reviews.
When the decision was made to stop working with the contractor, he removed links to the client's project, thereby causing the resource to lose ground.
After some time, the contractor was replaced by another one, specializing in creating landing pages. As a result, the site, in addition to the confusing structure, acquired duplicate pages (landing pages were created in parallel with the existing sections by areas of activity), which worsened the drop in positions. The fact that the landing pages were not bad did not sweeten the pill.