Limitations on the quantity of goods

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"Trial" product
The human psyche quickly gets used to what it likes. All test drive programs and samples are based on this principle. In retail, tastings and free classes perform this function. Ask the client to share their opinion after trying the product - this will motivate them to buy and give you a basis for recommendations.

For example , the X-fit fitness club offers a free trial workout.

Attractive analogue
If the buyer is hesitant, it is recommended furniture manufacturers in usa email list to offer him an alternative product, but at a lower price. This will demonstrate your willingness to help, and not just sell the product.

Attractive analogue

Source: shutterstock.com

People are usually ready to make concessions only for the sake of their loved ones. They may perceive the offer of a more affordable product as a loss, and themselves as a loved one. This helps to establish trusting relationships.

For example , you can offer the buyer a product with similar characteristics, but from a lesser-known brand, which, accordingly, has a more affordable price. For example, Saturn instead of Bosch.

Any choice is an expenditure of mental energy, and the brain strives to minimize losses. It is easier for a person to refuse a purchase than to choose from a variety of products. At the same time, the lack of choice is perceived as a restriction of freedom.

Therefore, you should not offer too much choice, it is better to limit yourself to 3-4 options. Offer products in different price categories: some people are embarrassed to admit that they need a product, but they do not have the money.

For example , all major smartphone manufacturers introduce three or four new products to make it easier for buyers to make a choice.

Guarantee
A person should be confident in the possibility of returning the money spent, which reduces their anxiety. Clearly stated guarantees for various situations reduce anxiety and increase the likelihood of a purchase. It is important to voice obligations in accordance with the law to ensure their significance.

Major market players such as Auchan and Leroy Merlin provide a one-month guarantee for unsuitable goods.