See how SMO techniques help your company position itself intelligently on social media.
Brazil is the Latin American country most connected to the internet, with 88% of its population accessing social media. Therefore, it is important for companies to have their SMO very well organized and prepared to impact these users.
And, if you don’t know what SMO is, read this blog until the end and we’ll explain everything to you.
What is SMO?
First of all, you should know that SMO stands for Social Media Optimization. In other words, Social Media Optimization.
SMO is the use of specific techniques to line data produce relevant content that engages the public. It is a strategy for your company to gain more followers, likes and shares and, in addition, maximize your brand's presence on social media.
And to apply SMO correctly, you must:
Know your audience to know what, when and where to say and what language to use;
Think about keywords that make sense for your type of business.
SMO techniques for your company
There are some practices that give better results in optimizing your company’s social networks. Take a look…
First, you need to find the ideal frequency and time for posting. By testing posts and content on different days and times, you can measure your audience’s engagement with each one.
Always vary the format of this content. Use images, animated gifs, carousels, videos and whatever else social networks allow. This way, you will be able to measure what engages your audience the most.
Create content that solves your audience's problem to the point where it can be shared by them to solve other people's problems. You can use CTAs to encourage consumers to share your content so that you can impact other people organically.
Reuse the content that has produced the most results, intelligently. You should give greater prominence to the content that took time and study to produce and that caught the most attention from your audience.
Finally, use social media to provide your audience with other ways to find news, information, products and services from your company. This could be through a blog, website or emails, for example.