When it comes to the world of marketing, we are certain of one thing: everything is always very dynamic! Therefore, with constant developments, staying up to date is essential to stay relevant in business.
And in 2024 it couldn't be any different, right? The new year has arrived with everything and along with it some trends that will parade on the digital marketing catwalks and you can check them out now in our article!
Artificial intelligence
Yes, it was already a big highlight in 2023, after all, ChatGPT, Bard and so many other tools are present in our daily lives. And this year will be no different, AI continues to be one of the strong trends in digital marketing.
A survey carried out by RD Station showed that 73% of marketing experts, for example, understand that the use of AI as a tool to aid productivity will be the main trend for this year.
It's no wonder: with the help of Artificial Intelligence, work teams from different sectors can become more efficient. However, to incorporate it, it's necessary to plan how, and an ideal way is to map out repetitive activities , checking which of them can be automated.
The report released by Kantar shows that one of the major uk whatsapp data trends in digital marketing for 2024 is Generative Artificial Intelligence (GenAI). It is capable of assisting, especially, in the creative process, stimulating professionals in the area.
Furthermore, another smart way to use AI is in lead generation, personalizing service and as a way to understand customer feelings.
The fact is that artificial intelligence will not only be in the spotlight in 2024, but forever, from now on!
UGC
There’s nothing like seeing in practice how a product or service can solve your problems, right? And that’s where User Generated Content (UGC) comes in!
In free translation, it is user-generated content and you have certainly come across several of them out there. Do you know when someone tries out a brand's products and posts their impressions? This is the type of content we are talking about.
But it is important to emphasize here: these materials are produced by real people and not by influencers. An example of a successful campaign involving UGC was the famous campaign involving the names and letters on Coca-Cola packaging.
The brand's goal was to get people to share cans or bottles with their own names on them, thus generating a huge amount of content.
The campaign was so successful that it resulted in not just one, but three Porta dos Fundos videos. Watch the most recent one below:
One of the main advantages of this strategy is its low cost , since the marketing team will basically only have to develop and format the campaign and promote it so that it gains support from its audience.
Another point is that whether companies like it or not, users will produce content about them in at least two moments: when the experience is very good or when it is very bad.
Want one more thing to convince you? 92% of people trust spontaneous content generated by real users much more than traditional ads, even those with big influencers. This is what a Nielsen survey revealed .
Audio content
Do you have the habit of listening to podcasts? Because Brazilians do! According to the DataReportal 2023 survey , Brazil is the country that consumes this format the most in the world! 42.9% of the population, aged 16 to 64, listens to content at least once a week.
With these numbers, it is easy to deduce that investing in the production of this type of content is the way to captivate your audience not only in 2024, but over the next few years.
Podcasts are versatile, allowing different formats, such as interviews, audience stories, among others, to be used according to the content produced.
You can bet on topics of interest in your niche with people who understand the area. This way, you can chart a path that allows your program to stand out among the absurd amount of podcasts out there.
Creating series that heavily use storytelling as a listener retention strategy is also a great alternative. This way, it is possible to delve into more dense content throughout the episodes.
And of course, R8 couldn't stay out of this, could we? We're starting 2024 with a bang and proudly launching our podcast: R8 Talks . In it, you'll hear about everything related to the world of marketing, and the first episode is already online!
Another content format that has been gaining prominence is audiobooks. It is a way to share valuable content with your audience, deepening the relationship with them and generating more engagement with your brand.