This method is ideal for B2B sales

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Case method

These are materials dedicated to an in-depth analysis of a specific situation from the customer experience. They usually contain evidence of how the company has had a positive impact on a person’s life. Case studies are based on observations and factual material showing how products and services help solve problems for specific people.

Feedback like these is a full-fledged fishing and forestry email list customer story. Potential customers read the feedback, compare it to their own circumstances, and decide whether your company can be useful to them.

Social networks

Social networks are a place where consumer opinions accumulate organically. Where do customers turn for support? According to statistics, every third consumer uses social networks for this purpose, not email or phone. In addition, about 70% of buyers have tried to solve a problem with their help at least once. And this is not surprising, because social networks can provide a lightning-fast response.

Anyone can post their opinion there for the widest possible audience to see. And the higher the user's social activity, the more people their review of the company can influence. In some cases, we are talking about millions.

Don’t neglect to communicate with consumers who promote your brand through social media. Like their posts and share them when the content deserves it.

Blogs

This method is similar in many ways to the case method. It allows you to provide a detailed story about the interaction of the consumer with the brand. A characteristic feature of this option for posting responses is the description of the client's story from the company's perspective.

You can entrust the writing of the article to either a full-time copywriter or an outside author. The latter is preferable, since in this case the publication will look more objective in the eyes of buyers. Place such posts both on your own Internet sites and in other blogs that are popular with the target audience.

Influencer Reviews

This refers to materials that reflect a positive opinion about your brand from bloggers or social media users who are potentially able to influence the target audience and enhance the company's reputation. Such opinion leaders can be sports and show business stars, as well as representatives of a certain social group who are ready to support your business. The most useful opinions for you will be those of influencers who profess the values ​​of your company and are directly related to your target audience.

Getting feedback from influencers usually involves significant costs. Another challenge is finding an influencer that meets your requirements.

But if you do everything right, you will get good dividends. Let's consider as an example the marketing campaign of the IQOS tobacco heating device. It involved fashionable influencers Alena Doletskaya and Alexander Rogov, as well as young but already popular artists Victoria Isakova, Konstantin Kryukov and Anton Lavrentyev. The time of this advertising campaign was 2018-2019, but its success is still reflected in the number of sales.

Review sites

It is worth remembering the possibility of using the opinions of consumers, which they leave on specialized Internet sites such as pravda-klientov.ru (Truth of Clients). The importance of such responses is very high, since buyers trust them much more than the company's advertising materials. If a potential client has not yet dealt with your company, it is quite likely that he will be guided primarily by the unbiased opinions of other buyers.

According to statistics, 57% of users are ready to purchase goods and services only from organizations that have at least 4-5 stars on the recommendation site. You can make sure that customers read such reviews directly on your site without leaving the resource. To do this, upload them to the corporate site as links with previews or screenshots.

Media Review

A great option for a young business. Information about the company in news feeds is a significant step forward to making the brand recognizable. Getting into the news is difficult, but it will ensure an influx of a huge number of new potential customers to the company's website. Has your company become the hero of a news review? Then be sure to share it on social networks, in your blog and on the website.



Interviewing buyers

Interviews are one of the simplest ways to get customer feedback. This format allows businesses to demonstrate their products or services. Consumers, in turn, will be able to see how everything works in practice. Talk to customers about how your product or service helped solve their problems. Discuss with them certain aspects of the company's activities.

One of the advantages of this method of working with client opinions is the ability to reproduce on different media. The interview can be published in text format or as an audio or video recording, placed on the pages of your website or blog.