Our team uses Yesware Pitchbox is another widely-used option

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Part of their job is to wade through all of them and make decisions about which ones will be the most successful. Because journalists are constantly bombarded with potential stories, you’ll want to follow the golden rule of pitching: Do as much upfront work for the journalist as possible. This means that your outreach needs to be short, direct, and easy to read. We’ve found that it’s really helpful to use bullet points to keep things succinct.


For instance, here’s what a pitch email could look like for a data study about dogs in apartments: Email Subject Line: The Most Popular Dog Breeds In Every State Hello [Contact Name], My name is Chris Long and I’m with Go Fish Digital. philippines gambling data Recently we performed a study on every state’s favorite breed of dog. Our study found some really interesting insights including: The Golden Retriever was the most popular dog breed and was chosen as the favorite by 42% of respondents People in Southern states were 38% more likely to choose larger dog breeds than those in Northern states.


Pugs were one of the least popular breeds and were only chosen as the favorite from 6% of respondents. You can find our full study at the link here; [insert link]. We would love to see this covered on [outlet name]. Please let us know if you think this is something you would be interested in writing about. This email is short, to the point, and quickly demonstrates our key findings. For more great tips, check out Amanda Milligan’s Whiteboard Friday on the topic: Using outreach software While it’s completely fine to work out of a Gmail inbox for your pitching, outreach software can help you take things to the next level.


Both help you organize your outreach, perform A/B tests, and get analytics on your outreach efforts. For example, Yesware allows us to compare open rates of one email compared to another when pitching the same campaign. This way, we gain greater insights as to what subject lines are more likely to get traction with journalists. Building relationships with journalists This is where digital marketers need to truly think like someone in PR.