Lesson: To remain in the public consciousness, keep expanding your brand reach, invest in a mix of relevant partnerships, and interact with previously unexplored audiences.
give you the practical tips you need to make your brand partnerships a c australian business email list onsistent success.
3. Storytelling is vital to any successful marketing campaign
With a brand image that conveys a bubbly vulnerability, Taylor Swift continues to hold the hearts of her ever-growing fanbase.
Swift’s slightly mysterious lyrical narratives alone give the star a certain level of intrigue while conjuring up imagery that keeps her fans wanting more. Using her musical content as the driving force behind every marketing campaign, Swift often shares some nuggets of information based on the inspiration behind certain songs to build a buzz on social media.
Using this approach to promote the album ‘Midnight’, Swift took to TikTok to get creative and use a bingo calling cage to pick a track at random and announce its title to drop breadcrumbs of anticipation before the album’s release.
To complement the bingo-style track announcement series, the star released hints about the album through her Instagram, initially referring to “the stories of 13 sleepless nights scattered throughout my life”. Fans went crazy.
TikTok screenshot