Does blog formatting matter?

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The way you design your blog will affect your SEO ranking and how long a site visitor will stay on the page to read and view your content.

Some companies believe that content is all that matters. If you do keyword research and write quality content, nothing else matters. Of course, keyword research and effective copywriting are essential elements, but you can’t ignore blog formatting.

Here are some of the most important elements of blog formatting and how to do them correctly.

Blog Formatting
1. URL structure
Have you ever sent a link to a friend or posted it on social media and ecuador email list found that it was insanely long? This doesn’t mean you want tiny URLs for all of your blog content, but you don’t want them to include a long string of backslashes, like this:



Instead, you should simplify the URL structure to eliminate some of the details between the backslashes.

It is not necessary to include the full blog name in the URL. But you should make sure that the keyword is there because it will affect your SEO rankings.

Never allow your CMS to use a random list of numbers. It's bad for SEO and just plain ugly if a user tries to share the link. For best results, use important words from the title separated by hyphens.