Modern marketing practices put a great deal of weight on SEO. And while it certainly is important and powerful, your website's success hinges on much more than just your SEO practices.
Website's Success
Other key factors to consider include:
Without supporting efforts, your website traffic from SEO won't mean much. Sure, you'll amass some impressive statistics, but it won't mean much as far as generating new leads and business opportunities.
So how do these other activities support SEO? Here's a look.
Blogging
Perhaps one of the most important SEO supporting activities china email list is blogging . Websites that have a blog tend to generate 55 percent more traffic than websites that do not. Search engines also like seeing websites that get updated regularly, which is another benefit of blogging.
You can target new or long-tail keywords with blog content and show your in-depth knowledge of a topic.
Social Media
Social media supports SEO efforts by giving users a way to stay connected with you once they discover your company. You can share blog articles, images and other content to engage your followers.
Search engines like seeing companies that keep their social media pages up to date as well.
Call-to-action Optimization
You can have the best website and incredible products and services but still struggle to see an impact from your website traffic if you have no calls to action on your website or weak calls to action.
The placement, the verbiage and the design all have an impact on whether a user decides to click. But so does the number of calls to action on a page. Too much clutter will make it challenging for your audience to sift through and find what matters.
So while you've driven the customer to your website through your SEO work, you might never get them to take the next step because your website lacks the tools to grab the user's attention.
While 2 percent is an average click thru rate, top-performing websites see 3-5 times that conversion rate . To join those ranks, you'll need to optimize your website for conversions though, which takes time, analysis and a deep understanding of your customer base. Conversion rate optimization can help you become one of those top-performing websites.
The success of your website depends on more than just SEO
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