Another option it's probably a little bit more of a better option

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Event based goals Now another type of goal, there are more than two, but we're just going to talk about two today — destination based goals versus event based goals. Event based goals are a little more advanced to set up, not too tricky, but a little bit more so than destination based goals. Event based goals have nothing to do with a specific page or URL, but actually, as you might guess, the actual event that happened.


So, for example, if a user fills out a form or they click a specific button, those are mexico gambling data examples that can be tracked to an event based goal. Now there are some pros and cons to each. A destination based goal, if you have any specific parameters within the URL and it doesn't match exactly, you might not be able to be counting for that goal. A way around this is you can change it from "equals to" to "begins with.


" , is to learn regular expressions. That can help us to kind of filter out those different options and get us more accurate information. With event based goals, another little caveat that we want to watch out for is to make sure that we have proper validation set up. So, for example, if a user starts to fill out a form but doesn't actually fill it out, when they first click that button, it might have been tracked as a goal, even though they didn't actually complete that goal.


So there's a couple extra steps we want to make sure that we can figure out before we kind of publish it and leave that. That way we can get accurate information. 4. Connect GA to GSC Number four, connect Google Analytics to Google Search Console. Now we have these two powerful resources of reporting and information, and we want to make sure they can talk to each other efficiently. As we all know, Google Search Console has a lot of valuable data regarding our organic search, what specific search queries, specific pages, how they're performing, the average position, lots of information like this.