5 Ways To Leverage Text Messaging for Prospecting

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At Sales Gravy we often talk about the importance of utilizing an omni-channel prospecting approach in your sequences. Ultra-high performers are obsessed with bending the statistical odds of winning in their favor, and this is true at every stage of their sales process.

Prospecting is no different, so, they use every channel that is available to them in order to reach their prospects. Luckily, there has never been a more exciting or opportune time to be in sales because there are so many channels by which you can reach the people that matter most.

No Prospect Is Impossible To Reach
We have more than just the telephone and email at our dominican republic telegram data disposal— we have video messaging channels, social media, video conferencing, and the list goes on. Many of these are blended into multiple channels at the same time.

For example, by utilizing just LinkedIn (social media) I can spark engagement and build familiarity by sharing relevant content, liking/commenting on my prospects’ content, sending direct messages, sending video messages, and even scheduling a video call with them.

There is literally no excuse for saying a prospect is impossible to reach.

Yet, one area of prospecting that gets ignored much of the time is text messaging. It is a channel that many of our clients and learners ask us about because it can be incredibly difficult to figure out what to say and how to say it.

So here are 5 best practices to help you better utilize text messaging to reach prospects.

Prospecting Sequences
I have found that text messaging is most effective when you send a text message to a prospect as a part of a sequence rather than as the first and only outreach.

Text messages convert better when they follow several other prospecting touches, such as a phone call, email, video message, or voicemail.

While there is nothing wrong with sending a text message outside of a sequence, maybe as a last resort to engage a hard to reach prospect, recent studies have found that text messages alone convert less than 10% of the time.