At the end, Cyrus emphasized that SEO is not about manipulating numbers

[hasan018542]

Imagine, all of that information on Hreflang alone was in the first 17 slides… and this presentation was 60 slides long! You’ll definitely want to revisit this presentation in the video bundle, available Friday, to glean all insights possible! Cyrus Shepard — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic Cyrus, a long-time MozCon emcee, takes the stage himself this year to discuss how Google may — or may not — use user engagement signals as an input in ranking websites.


Cyrus started by explaining how 20 years of Google patents describe three different types of click signals they could measure: first clicks, long clicks, and last clicks. He then walked through a multitude of small-scale SEO iran gambling data experiments that attempted to influence these click signals to see if he could influence rankings. Some of the experiments included: Optimizing Meta Descriptions in non-traditional ways Removing Title Tag "Boilerplate" Improving the visibility of "Related Articles" Adding FAQs Finally, Cyrus shared some case studies including the migration of the Moz Q&A — which involved over 100,000 URLs — and how they improved user engagement.


, but that "User satisfaction is ranking factor #1." After watching this presentation, you'll definitely walk away with several ideas for engaging your visitor. 5 Ways to Measure and 3 Tips to Improve Website Engagement SEO Analytics | Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can measure and improve your website engagement in order to determine whether or not you actually need to redo your website.


And don't forget to grab your ticket to see Dana's presentation, Build for Search: Modern Web Dev That Puts SEO First, along with our other amazing speakers on July 12-14: Photo of the whiteboard with tips for measuring and improving website engagement. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Howdy, Moz fans. My name is Dana DiTomaso. I'm President and partner at Kick Point, and we're a digital marketing agency headquartered in Edmonton, Alberta, Canada.