But above all else, it’s important to put

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The user experience first. Source: Google 3. Good content tells a story According to Google’s survey, an astonishing 94% of users agree that good content has a story to tell, which is hardly a surprise. Human beings are hardwired to love and respond to stories, so look at your content as an opportunity to tell them a good one. Consider telling the story behind your brand or about the inspiration that led to your most innovative product ideas.


But know that you can turn just about anything into a story with enough creativity. 4. Good content france companies email list sparks emotion Excellent content doesn’t just change a reader intellectually. It also touches them emotionally and makes them feel something. According to Google’s survey, 85% of interviewees said good content evokes some emotion in them. Content that triggers emotion is content people remember and that keeps them coming back to the source for more. In sum, when we create new content we need to think that our audience should feel represented and have its needs fulfilled.



When the audience doesn’t find what they want in your content, they probably won’t return to see more. How to Create Good Content Ready to apply what you’ve learned and start creating incredible content of your own? Here are some tips, tricks, and best practices to keep in mind as you start your journey. Solve common consumer problems Most people who take to Google in search of terrific content either have a problem to solve or a burning question they need an answer to. That’s why it’s crucial for a marketer to know their audience and anticipate their needs.