Web analytics for B2B. Connection with CRM and telephony

[nusaiba127]

Web analytics for B2B. Connection with CRM and telephony
Read: 737
#analytics

Completo Editorial
Completo Editorial
September 25, 2014
Content
What goals should B2B companies set and what should they measure with analytics?
Features that are not taken into account when measuring ROI
What do we need from web analytics at Completo?
Questions to the speaker
A bit of theory
B2B features that influence goals slovenia consumer email list and their measurement:
1. Specific goods or services.

2. Complex audience segmentation.

3. Decisions are made by many responsible persons.

4. Transactions that are long in time and complex in terms of decision-making cycle.

5. Often – indirect sales (dealers, franchises, branches, representatives).

6. The telephone is the most important channel of communication and transaction movement.

7. Initial direct sales are far from the only goal of business.