Buzz Marketing: What is it and Why Should You Implement It?

[subornaakter20]

Buzz marketing is a concept that is growing more and more. It is considered a marketing strategy that is based on three fundamental pillars: recommendation, conversation and trust, and these are joined by other concepts such as: virality, evangelization, customer experience, among others.

People may be happy with a product or service and talk about a brand spontaneously and innocently, but companies that are aware of its power can use this to their advantage to sell more and make better profits.

This technique has enabled different brands clinical nurse specialist email list to achieve their objective, which has led to buzz marketing becoming increasingly important.

So, if your company's main goal is to get the online and offline world talking about it, buzz marketing is the solution.

In this post we will tell you what this strategy is about, what makes it different from other similar techniques, how to implement it in a few simple steps, as well as success stories that will surprise you with their results.

Don't waste any more time and join us to learn about this simple but impressive strategy measured by the exponential growth results it can generate for your brand.


Group-427320753
What is Buzz Marketing?
Buzz marketing is a technique that has gone viral and is quite true to its name, because buzz means buzzing; this is precisely the effect achieved by this practice, as it is a spoken marketing strategy.

With this technique, brands seek to apply a set of methods that allow them to be talked about and be on people's lips, generating a buzz that increases engagement and brand recognition. This could translate into a large number of sales.

This strategy is often developed through conversations on social media, and even those carried out between friends and family.

It consists of that specific message or multimedia content being forwarded by the recipient to their contacts if they consider it worthwhile, and this results in increased impact for free.

The aim is to establish a meeting with the consumer that is spontaneous, unique and in which a more personal exchange of information can be established, without necessarily focusing on a carefully established discourse.

[Tweet “ Buzz marketing seeks to establish an exchange of information that is more personal, without necessarily focusing on a carefully established discourse. ”]

This technique is based on three fundamental bases: conversation, recommendation and trust. Its main objective is to increase trust in the brand, since if users talk about the products and services and recommend them, online traffic will increase and, consequently, sales and profits.

It is important to know that this type of technique is mainly aimed at those customers who generally follow your strategy of promoting comments and who like new things and innovative products.

So, buzz marketing is focused on a type of audience recognized as pioneers and easy adopters.

A good example of buzz marketing is organizing real tasting events for a product, where attendees have the chance to try it and then are encouraged to share their experience and opinion through social networks.

Running this type of campaign is complex, but if you manage to apply it correctly you will achieve the desired effect: being on everyone's lips.

Buzz Marketing
Photo by rawpixel.com from Pexels
Buzz marketing relies on a few essential principles that will allow you to achieve the desired results:

Arouse curiosity
Creating expectation and mystery will arouse curiosity and attract the attention of consumers.

Building trust
Acknowledging the source of information when making the message public is a way for the audience to trust what they are reading.

Engaging content
To spark audience interest and to get published content commented on and shared, it must be engaging.

Promote virality
The main objective is for the message to spread on its own; to do this, efforts must be concentrated on developing content that generates expectations and is attractive. This promotes massive sharing.

Additionally, six buttons are established in buzz marketing:

The taboo.
The unusual.
The extraordinary.
The shocking thing.
The hilarious thing.
The secret.
Each of these buttons triggers an action point which makes it inevitable that they will not be talked about.

The taboo

This button is activated when discussing controversial topics that give rise to a debate in which each side expresses its opinion.

The unusual

The unusual button is activated when something deviates from known patterns, whether it is a novelty or a revolutionary product or service.

The extraordinary

It is activated when customer satisfaction becomes evident and becomes something incredibly positive.

The shocking thing

This is perhaps the most common button of all, it represents everything that is shocking from any point of view, which is why it generates more buzz.

The hilarious thing

This button seeks to attract attention through those things that generate happiness and make people laugh.

The secret

The secret button is activated due to the curious nature of human beings, who are attracted to searching for deeply hidden secrets and, above all, love it when they are revealed.

As you can see, each button is essential when implementing a buzz marketing strategy, and the best thing of all is that in the same campaign several buttons can and should be activated at the same time.