10 tips to boost your property's contact generation

[muskanhossain]

There is no doubt that real estate portals have revolutionized the market. Along with them, digital marketing has been perfecting this new way of selling and advertising. And today, generating contacts is the main objective.

Before understanding how to attract more contacts, you need to understand who the users are who search for properties on the internet. Here are some facts:

61% of the audience is female;
36% are between 25 and 34 years old;
22% are between 35 and 44 years old;
98% use WhatsApp;
77% use Facebook;
87% prefer service via email;
85% take price and payment terms into account more;
8am, 12pm, 6pm and 8pm are the most popular times to search for properties;
91% are working at the time of browsing.
Understanding your customer profile better makes it easier nepal whatsapp data to create strategies that will win them over. In this post, we will present 10 tips to help your properties appear at the top of searches on digital channels!

Tip 01: Attraction
Although the data above indicates who is the user who searches the most, each person has numerous variables and applies all of them when doing the search. For example:

How some think it works: “Real estate in São Paulo, Vila Madalena.”

How it really is: “Properties in São Paulo, Vila Madalena, with 2 spaces, 3 bedrooms, barbecue on the balcony and IPTU of up to R$800.00.”

The ranking of real estate portals takes all these details into account to score your ad or not. The more information it has, the more relevant it becomes.

So remember: all information is relevant . Keep in mind that more than 78% of searches have filters, and if your property does not have enough variables, it will not appear in the search results.

Tip 02: Photos and videos
First of all, there is no point in posting disorganized photos that are not connected to each other on real estate portals. Photos that are not in order do not sell well. The photos in your listing should be the same as those in a virtual tour: entrance, living rooms, bedrooms, bathrooms, kitchen, etc. More or less in the same order that someone would follow if they were physically present at the property.

Another important point is the quality and quantity of the photos. Quality influences the visualization of details and even the care taken by the advertiser, so it is always worth investing in professional photos. As for quantity, it is recommended that each property have at least 30 images. This also greatly influences the ranking of the property.

One of the trends that has been growing in recent years is videos. Always consider including a video of your property in your listing. In addition to indoor footage, which highlights the small details, videos produced with drones also have an impact on attraction. According to Facebook, video conversion capacity is up to 300x greater than images. Embrace this feature in your listing and make the most of it!

Tip 03: Description
The fundamental purpose of the description is to captivate the buyer.

A good description makes visits more efficient, as contacts become more qualified. When they see the property, these contacts will already recognize some points in your description. Another technique that can help you in this process is “storytelling”, that is, telling a story. According to neurolinguistic programming, our brains absorb stories better than dissertations.

Don't forget that the first 200 characters are your business card. It's the first description before the user clicks on your ad, so invest effort into making a great first impression.

A property with a good description generates, on average, 90% more contacts than those without a well-written description. Therefore, avoid:

Generic descriptions: too simple. Ex: Apartment with 70m², 2 bedrooms, living room, kitchen and 2 bathrooms.
Abbreviated descriptions: excessive use of abbreviations. Ex: Apartment with 70m², with 2 bathrooms and 1 space.
Encrypted descriptions: difficult to understand. Ex: AI AP Madalena, 3rd, 2 bedrooms, 2 cars, al. R$1000 without IPTU
Descriptions in caps lock: gives the impression that you are shouting at the reader. Ex: APARTMENT WITH 2 BEDROOMS, 1 SUITE AND 3 BATHROOMS, AMERICAN KITCHEN.

Tip 04: Location
A complete address can increase your chances of generating leads by up to 339%. Do you know why this number is so significant? Because many people don't do it. In other words, providing a complete address generates a high score in portal rankings.

Understand that people are looking for the correct location, not just the neighborhood. The vast majority of them are already used to dealing with location on the internet, whether on Waze, Google Maps, Uber or any other app that requests access to the device's location.

Tip 05: Managing highlights
Each real estate portal has a certain number of highlights provided in the plan. These highlighted properties receive 5x more contacts than properties that were not highlighted.

So don’t waste your time highlighting the “white elephants,” which are those expensive and fantastic properties that no one has been able to sell for a long time. It’s best to highlight properties that sell quickly.

Create a routine to rotate these highlights. Don't leave a highlight forgotten if it isn't generating returns. Change the property and test it with another development.