What is an ad network ad?

[ishanijerin1]

Ad network advertising is a system in which an advertising network is created by collecting websites, social media, blogs, etc. , and then advertisements are delivered to these media collectively.

By requesting a company that handles ad pr directors email database network advertising, you can have your advertisements placed via the company on multiple media that can deliver ads.






Examples of commonly used ad network ads include GDN (Google Display Network) and YDN
(Yahoo Display Network). The main ad delivery destinations for GDN are gmail, Oshiete Goo, Tabelog, YouTube, etc., while the main ad delivery destinations for YDN are Ameblo, Yahoo Chiebukuro, NAVER Matome, Cookpad, Nico Nico Douga, etc.


Advertisements placed using a system that allows ads to be delivered to many media at once are called ad network ads .


Benefits of Ad Network Advertising
The main benefits of ad networks are as follows:

① It makes work more efficient. ② It allows you to know the effect
of advertising to a certain extent. ③ It allows you to target in detail to a certain extent . ④ It allows you to approach potential customers widely .



We will explain each one in detail.

Improve work efficiency
It simply means more efficient operations .

Before ad network advertising became available, it was necessary to sign a contract with each media outlet in which you wanted to advertise, and you had to tailor your advertising format to each outlet.

However, with the advent of ad network advertising, it is now possible to request a single ad network advertising company and place advertisements across multiple media outlets under that company at once, without having to use different formats for each medium .


In this way, we can say that we have been able to streamline our operations by eliminating the need to separate advertising formats depending on the media.


You can know the effect of advertising to some extent.
After placing an ad network ad, you can view the effectiveness measurement data in one place .

This is because ad network advertising providers compile data such as impressions (views), clicks, CTR, and CVR, and make this available to advertisers.

For example, if you place an advertisement through GDN (Google Display Network), you can investigate the results based on the data compiled by Google.


In this way, you will be able to know the results after advertising , which will enable you to identify areas for improvement and use this information for the next time.


You can target in a fairly precise way
Although it does not allow you to deeply approach users who have an interest and high need, it does allow you to target in a fairly detailed manner.

This is because, although the targeting method varies depending on the ad network advertising provider, when placing an ad network ad, you can set, for example, the user's age, gender, and residence, or the time and day of delivery.


Furthermore, by being able to narrow down the genre of websites on which ad network ads are displayed, it becomes possible to deliver the ads you want to place to media that is somewhat related to them .

Furthermore, when placing ads on GDN, YDN, etc., you can specify placement by URL, which is very convenient as it allows you to specify the website on which you want to display the ad.

In this way, you can target users to a certain extent based on their characteristics.


You can reach a wide range of potential customers
Ad network advertising makes it possible to reach a wide range of potential customers .


The reason is that ad network advertising providers will place ad network ads in many media at once, which means that the ads you place can be seen by many users.

For example, if you place an ad on GDN, you cannot choose the specific media in which to display the ad, but by displaying the ad on media such as Gmail, Oshiete Goo, Tabelog, etc., it is possible to make your ad widely known to users who visit each media.

The main benefits of ad network advertising are as follows:


Disadvantages of Ad Network Advertising

The main disadvantages of ad networks are as follows:

① The cost-effectiveness is not that good
. ② Using multiple ad networks is time-consuming . ③ It may damage the brand
of your business.

We will explain each one in detail.


The cost-effectiveness is not that good
Ad network advertising is not that good in terms of cost-effectiveness .


As explained earlier, you can choose the targeting method when placing an ad network ad.

However, unlike listing ads, which can be seen by users searching on search engines, ad network ads are not seen by users who are directly searching for information about the ads that are displayed, so the interest and attention of users who are able to see them is less .

Ad network ads are like flyers that are displayed indirectly to users who are looking for information other than that advertised in the ad.

In this way, while it is possible to raise widespread awareness, it can be said that the cost-effectiveness is not that good.