Why are welcome emails important for engagement?

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What are welcome emails?
Welcome emails allow brands to lay the groundwork for the type of engagement they will have with their subscribers. Since these emails are sent after a purchase or subscription to a company's newsletter , many of these messages are read, meaning the first impression they give the reader is the one they will maintain over time.

According to an infographic from Invesp, 74% of people expect to receive welcome emails after subscribing to a brand’s email list. Therefore, to ensure that these reach customers’ inboxes as soon as possible, it makes sense to work with a reliable automated email marketing service.

We already know what they are, but what is their importance? To start, it is bahrain telegram screening important for you to know that subscribers who receive welcome emails show 33% more engagement with the brand; this happens because:

The numbers say: It really works!
If you launch an automated email marketing campaign, welcome emails are a priority.

Why? Two words: They do work. And they've been proven to be much more engaging than other marketing emails:

have 86% higher open rates ;
74 % of new subscribers expect to receive a welcome email;
Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t.
So, if you want to increase your email marketing metrics and, therefore, sales, this is a must.