How to choose the right media for placement

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: by the number of site visits or by the number of unique views over a certain period?
The most important value is the total audience, that is, the number of sessions. The other parameters allow you to evaluate its quality. Let's give an example. Thus, the ratio of unique users to the total audience demonstrates the presence of a permanent core audience on the site: whether people return to the site, or came and left forever. The average number of pages per session shows the general interest in the site: whether they go to read other materials, or leave after visiting the first page.



If there is no access to website philippines consumer email list counters, then how can services like PRNEWS.IO prepare ratings of online media traffic?
Indeed, only website owners can view Google Analytics and Yandex.Metrica data. Yandex.Metrica has an option to display a counter with the main parameters of the website in free access, but, as practice shows, today only a few are ready to demonstrate their data. Here, the advertiser must draw the appropriate conclusions before deciding whether to publish on this site or not.

Liveinternet also receives data only for the sites on which it is installed. Statistics in this case can be either open or closed. But most sites, even with closed statistics, take part in the rating and you can see the number of page views there.

As for SimilarWeb, we noted that it uses a different strategy. There are no counters, but the system collects a huge amount of data that is suitable for relative conclusions.