It consists of doing something extraordinary, understood as unexpected and out of the ordinary.
Think about how your customers might feel when they receive a gift or a simple unexpected gesture. This surprise effect will make them even more satisfied for having made the right choice and will push them to share the emotion with their acquaintances.
In another article on this blog we saw how it is possible philippine number example and advantageous to amaze customers after they have received a treatment at your beauty center .
Even in the case of furniture you can make gestures that will receive amazement and truly pleasant sensations:
welcome your customers into your showroom with fragrant, freshly baked biscuits
make your shop even more pleasant with relaxing background music and an ambient fragrance
leave a vase of flowers on the kitchen table as soon as you've assembled it
These are just a few small gestures that cost you very little, but that show how much passion you have for your work and how much attention you pay to your customers.
And it is precisely these pleasant and surprising experiences that will fuel positive word of mouth about your company.
3.
customer looking at a mattress inside a furniture store
What are the contents that are almost always posted on the Facebook page of a furniture store?
Simple: photos of the latest creations or new furnishing solutions present in the newly arrived catalogues.
There is nothing wrong with all this, except that this type of communication is not actually marketing for furniture, but communication for its own sake.