Once you've paid real money for leads, you'll have to do a ton of work to make sure your investment isn't wasted. You'll be desperate to get anything out of those leads, inevitably making compromises and concessions that aren't the best ones. Unfortunately, for many businesses, this means giving in to overwhelming demand for a lower-priced product.
To be able to survive and remain competitive while selling their product at a lower price, companies begin to make deals with conscience, "cutting corners." They buy cheaper materials, spend less time on production, use less qualified personnel - all in order to stay within budget.
But when a company sacrifices the quality of its products, it is, first of all, hitting its own, real customers. Very few will agree to products that are cheaper but inferior in quality.
Remember: when customers are happy with your work, they may share this experience with their friends; but if they are disappointed, they will definitely tell everyone about it.
If you have just started a business, poor quality work can destroy morocco phone number data everything in an instant. For those who have been in business for a long time, it is very important not only to set a fair price for your product, but also to provide the corresponding quality.
4. Working with purchased leads is unpredictable
Y-axis is money, X-axis is time. Blue curve is your own leads, green is purchased leads.
Y-axis is money, X-axis is time. Blue curve is your own leads, green is purchased leads.
Hard work and a sense of responsibility for your work will allow you to generate high-quality leads , some of which will remain your most loyal customers and will tell their friends and partners about their experience working with you. Most likely, this client will contact you again if in the future he has a need for the kind of services that you once provided him.
If you decide to work with leads purchased from a third party, you are unlikely to see them again. Because of the nature of their connection to you, they are less likely to help you grow your referral network. Why? There is no trust between you.
Buying leads from outside your company may be useful when you're starting out, but this approach to lead generation is neither sustainable nor rational in the long term. The success of your business will depend on how well you can establish a reliable, consistent flow of customers and a high-quality lead generation process - there are simply no shortcuts.