Systematic list and track – assign people in your organisation to talk to customers and have them track conversations to make them accountable
Confidence in conversations e.g. after an event, speak to attendees before they leave. Hand them a voucher, but couple it with a conversation to add that personal touch. This is the magic touch that turns marketing into relationship building
Hybrid methods
This is almost an evolution of modern-day marketing. It’s not nigeria rcs data all online (such as email and social media), but it’s not like traditional offline methods either – it falls somewhere in the middle.
Text messaging
A great substitute for any lack of email effectiveness is text messaging. In the past, there has been pushback about using text because it feels invasive on members’ time, but there is a huge convenience factor as some people prefer texts over emails.
Send important reminders only
Offer links to free content to give the recipient a reason to open your messages
Don’t just sell all the time – observe the 80/20 rule for your messages (80% provides value, 20% is selling)
Direct message (DM) campaigns
A direct message – or DM – campaign is through Facebook or Instagram. The purpose is not to sell but to build a relationship through conversations.