It is becoming more difficult to grasp the needs of a wide range of customers

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" Among mail order methods, the market size of "EC sites" has continued to grow in recent years. According to data released by the Ministry of Economy, Trade and Industry in August 2022 , the BtoC-EC market in Japan has been growing steadily year by year. Changes in the size of the BtoC-EC market over time If you can implement an appropriate marketing strategy in a market that is growing in size every year, and increase your e-commerce site sales by taking an approach that is tailored to your customers' circumstances, it will bring great profits to your company.


Mail order marketing strategies can be divided into three turkey telegram database processes Mail order marketing strategies can be divided into three processes Mail order marketing strategies can be broadly divided into three processes: Process 1: Attracting new customers to your online shopping site Process 2: Promoting purchases to attracted users Process 3: Turning customers into fans It is important to understand the content of each process and implement a marketing strategy that is tailored to the customer's situation. Process 1: Attracting new customers to your online shopping site Attracting new customers is essential for any business, not just online shopping sites.


No matter how good the products you sell on your online shopping site, if you can't attract customers in the first place, you won't make any sales. To attract new customers, it's important to build a system that uses web advertising, content marketing, influencer marketing, SNS management, etc. to increase awareness and encourage people to actually visit your site. Process 2: Promoting purchases to attracted users Once you have attracted new customers, take measures to encourage visitors to your online shopping site to purchase products.