What should you do with it?
What should you do with it? For example, the following:
Investigate whether a chatbot adds value for your target group
See whether and which online processes you can automate
Research what your visitor wants to know. Finding out and working out these types of questions can also be interesting for your presence in the featured snippets
Keep testing!
Plenty of developments that you can (or perhaps should) respond to. However, do not forget that your target groups should be central to all these trends. Research instead of assumptions and testing what really works is therefore the advice.
Of course, there are many more developments going on. Think of the mobile first index (which really seems to be coming this year) and the expansion of meta descriptions. Spend time on research and make sure you start your new year well prepared. Good luck!
Two years ago I indicated that in my opinion the (local) government should become more social: enter into dialogue with its residents, know what is going on. In addition, the government should experiment more and pioneer (dare!). And finally, become more consciously professional, learn to deal with the changing world. What has become of that australia whatsapp number list and what are the trends for the government in this new year?
Curious about what else I predicted at the end of 2015? Read more about it in my article ' Pioneering & 2 other necessary trends for government in 2016 '.
What became of that? Municipalities have clearly started working on a number of points in the past two years. More and more municipalities have professionalized their webcare, provide answers more quickly and have cautiously started with (for example) tam-tams in the organization. WhatsApp has been accepted as a means of communication at high speed within many municipalities and more and more communication departments understand that it no longer works to make a ten-year plan, but that work must be done in an agile manner.
Unfortunately, a number of other matters are running slowly. For example, when it comes to the digitalization of the government. Or when it comes to participation and the use of data. I continue to find the analogy of oil tankers and speedboats by Menno Lanting (aff.) a good one: the government is a sluggish oil tanker that you cannot easily get off course. That is why the government needs speedboats that bring about change. Small teams that experiment with new ways of working in an agile manner.