Close: I may be biased, but I truly believe that Close is the best CRM for small businesses. It’s set up to help you easily gather and track leads, and then nurture them through closing the deal using the right mix of automation and human touch. It’s designed to scale with your business so you can start out small and grow the CRM with the business over time.
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Salesforce: This robust and well-known CRM software is great for larger businesses with bigger budgets and is packed with useful tools, some of which have a steep learning curve. Some small businesses use it, but many don’t because it’s out of their price range.
HubSpot: Some small businesses might enjoy HubSpot as it has a freemium business model to start, and has some decent features that are good for beginners, but you may find that you end up paying for a lot more as you grow.
Prospecting Tools
Prospecting tools are generally for outbound sales, where you find people and reach out to them via cold email or social media (often on LinkedIn). They allow you to search for new leads based on parameters such as their industry, job title, geographic location, and more.
LinkedIn Sales Navigator: LinkedIn's tool allows for advanced nigeria telegram data searches so you can find specific people that fit your target audience. Then, you can reach out to them directly from LinkedIn, via email, or both.
Hunter: If you find someone you want to reach out to via social media, a company website, or some other means, you can use Hunter to find their email address and verify it.
Inbound Marketing Tools
Inbound marketing is all about getting leads to come to you. Inbound and digital marketing tools help you create and distribute content and ads that attract new leads.
Some popular inbound marketing tools include:
Adroll: There’s a good chance you’ll want to advertise on more than one platform. Adroll lets you set up ads on several major platforms at once and helps you set up retargeting campaigns.
Hootsuite: An amazing tool for managing and scheduling social media posts across various platforms.
Some top prospecting tools include:
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