If you aren’t sure this can work

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7. Define Your Marketing Budget
“But how much will all of this cost my startup?” The real answer is: it depends.

If your startup is well-funded, you might not be intimidated by any size of marketing spend to get the results you want. Bootstrapped startups, of course, will have a different story going on.

Here are some core marketing expenses you need to consider to define your marketing budget:

The cost of people: Core staff salaries and/or agencies, consultants, and freelancers like writers, PR reps, SEO consultants, etc.
The cost of tech: Marketing tools for social media management, design, email marketing, automation, CRM, video hosting, online forms, content optimization, etc.
The cost of media: Paid ads on social media, YouTube, and/or search engines
If you already have revenue, some experts suggest you should spend between 6 percent and 20 percent of it on marketing. If not, Baremetrics suggests to keep your marketing spend below or around $1,000 per month.

While that won’t cover the cost of salaries and consultant israel telegram data fees, you can start without those and focus on using powerful tools to create and optimize content—and your own, internal expertise to generate content that hits the mark. As your revenue grows, you can invest into team members and experts that will help you scale that



And if you wonder whether you still need a marketing plan even if your budget is near zero, the answer is yes! It will help you make the most of your marketing efforts now, and help you scale them in the right direction in the future.

8. Define Metrics and KPIs to Track Progress
The best thing about a startup marketing plan is that you can connect the results you get to the activities you did. If something’s working, you can double down on it, and if something is not, you can tweak your strategy or eventually discard it.