The second direction is contextual advertising (PPC)

[mehadihasan123456]

At the time of starting work with us, advertising campaigns had already been set up and launched on the site, which generally provided a stable flow of clients. But the client wanted to increase the number of leads and improve the KPI indicators for advertising campaigns. In addition, the audit of advertising campaigns that we conducted showed growth points for KPI for advertising. In particular, in active advertising campaigns, the structure is built according to the format:

1 ad group = 3 or more keywords

But it is more effective to form advertising campaigns according to the format:

1 ad group = 1 key request = 2-3 unique search ads .

This will allow you to achieve maximum relevance at an optimal cost per cameroon email list click. That is, if a client is looking for “ceiling LED chandeliers”, then in the ad we should show him what he is looking for (duplication of the key request in 1 title).

This way, advertising will be more targeted.

targeted advertising

In Google Analytics, we set up a Binotel (GetСall) tracking goal, which ultimately allowed us to fully identify the source from which the leads were coming. Full-fledged call tracking (end-to-end analytics) was also set up to track direct calls for each source for a full analysis of the effectiveness of the advertising campaign.

call tracking - end-to-end analytics

We also optimized the visual design and optimized search and dynamic campaigns by gender, age, device and geo.