Dormant customer information can be utilized effectively

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Lead Nurturing: Using acquired information to turn potential customers into "prospects" Lead Qualification: Actively engage with hot leads The main process of nurturing customers, including lead nurturing Introducing 10 important lead nurturing points after an exhibition Introducing 10 important lead nurturing points after an exhibition Introducing know-how on how to utilize the leads acquired at exhibitions! This is a resource that covers everything from planning an exhibition to following up after it has been held. Download the document Why is lead nurturing important? Why is lead nurturing important? There are four main reasons why lead nurturing is important: Changes in the purchasing process are lengthening the consideration period Increase the chances of closing a deal when you start full-scale sales activities Reduce the cost of acquiring new customers Dormant customer information can be utilized effectively Changes in the purchasing process are lengthening the consideration period Due to changes in the customer purchasing process, the consideration period before purchasing is becoming longer.


As a result, the importance of nurturing leads over spain telegram database the long term is increasing. So how exactly is customer purchasing behavior changing? Currently, customer purchasing behavior is centered around the following " AISCEASS ." Attention: Interest: Interest and concern Search Comparison Examination Action: Action Share With the spread of the Internet and social media, customers can easily compare competitors and check reviews before purchasing a product. It is said that customers who have completed comparison and consideration have already "completed 57% of the purchasing process," and if you cannot take an appropriate approach during this period, you will lose valuable customers.


In order to lead customers to a final purchase, it is important to use lead nurturing to help them understand the company's appeal from the comparison and consideration stage and to develop them. Increase the chances of closing a deal when you start full-scale sales activities Lead nurturing provides long-term follow-up to customers who are considering or comparing options through the following measures: Use email marketing to deliver useful information tailored to customer needs and get them interested in your company Deliver retargeting ads to customers who have visited your website to remind them of your services As mentioned above, by following up appropriately according to the customer's phase and increasing their satisfaction and willingness to purchase, you can increase the possibility of closing a deal once you start full-scale sales activities.