Case of promoting a website with a prohibited subject: How we increased traffic by 10 times

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Today we have a case on promoting erotic massage services in London, UK. It cannot be said that the service is completely prohibited by Google, but we still encountered some problems during the work. In this case we will tell you how we promoted a site with a specific theme to the foreign market and were able not only to increase traffic by 10 times, but also to bring the site to the top positions of Google search results for key queries.

Case study on promoting erotic massage services in London

Covid-19 has also complicated the work. In the UK, since the beginning of the pandemic, there has been a strict quarantine almost all the time, which has significantly affected the traffic of all sites in the service sector.

General information about the project:
Client : massage parlor

Features of the niche : specific subject matter and presence of serious bosnia and herzegovina email list competitors

Referral domains : 78 unique domains

Result of the work : traffic increased from 900 people to 8.4 thousand visitors to the site per month

General information about the project

The main problem and requirements of the client
The client's key pain point was an outdated and unoptimized website with a large number of competitors paying more attention to promotion. As a result, the client's web resource was poorly ranked in search results and received insufficient traffic. And the lack of information needed by the user on the website led to a low conversion rate.

Based on this, we were faced with the task of increasing search traffic with minimal budget expenditures, increasing conversion and helping the client redesign an outdated website.

We needed to implement a complex software product with a large amount of non-standard functionality, which would be simple and easy to use, have a high loading speed and show good results in promotion.

Our strategy
First of all, we conducted a comprehensive internal audit of the site, compiled a list of technical errors. During the work, the main problems of the resource were identified, the main competitors were identified, a detailed analysis of the structure, semantic core, link mass and other indicators was carried out. Based on all of the above, an SEO promotion plan for the project was drawn up:

Technical optimization of the website according to the given technical specifications.
Collection and optimization of the semantic core for redistribution of key queries according to the pages relevant to them.